28 September 2020

Former SU Camper now CEO has a heart to reach others with God’s love

Posted in Camp life / SU QLD / Supporter

Brisbane’s second largest digital marketing agency, R6 Digital, is passionate about using their talents to further the work of Christian ministries like SU QLD. 

In fact, for R6 Digital Founder and CEO, Michael Dogger, his life was profoundly impacted by SU QLD’s camping ministry almost two decades ago when he first attended a technology-centred camp called Übertweak.

“I heard about Jesus and his message of salvation for the first time at Übertweak, and ended up becoming a director for about seven years. During my time as camp director, I met a young man called Sam and fifteen years later he’s now working for me as a programmer!” says Michael. 

And now Michael wants to sow back into the very work that started his own faith journey. 

“As a CEO, I’ve got to be a wise steward of the resources that God’s given me, but when we’re working with ministries like SU we try to do things at a minimal rate,” he says.

“I believe our whole life should be about using the skills God has given us to reach people.”

It’s why R6 Digital is partnering with SU QLD to offer their expertise and software to help us and our ministry partners, particularly churches, improve their digital presence in an increasingly online world. 

Übertweak is all about teaching and challenging high school students in matters of God and technology in a supportive camp community.

In Michael’s experience, many churches think of marketing as almost a dirty word. But it doesn’t need to be, if it’s done right and with the right motivation. 

“Churches are not traditionally very good at marketing, and I’ve realised that churches need to market. I’d almost go so far as to say if we’re not marketing, we’re not fulfilling our calling as the church,” says Michael.

“At its core, sharing Jesus’ love is about reaching those in need. And nowadays people are living their lives online so we need to be there to reach them. Digital marketing means your church comes up when people Google ‘Churches near me.’

R6 Digital recently refreshed Citipointe Church’s website, and they were thrilled with the result. 

“R6 was absolutely fantastic. They were so committed to achieving our goal of having a functional website that had the ability to grow as we did,” says Jess, Head of Graphics at Citipointe Brisbane.

“They didn’t speak in a language that was foreign to us and always took the time to explain and educate us on things so we were well-informed about decisions we had to make.” 

“Our church’s calling is to influence the world for good and for God and we believe that having a strong online presence is a very effective tool in which to do that. R6 really takes the time to find out exactly what your needs are and where you want to grow to. That’s what we loved about them!”

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From all of us at SU QLD, we want to say a massive thank you to Michael and his team at R6 Digital for being such a blessing to us. Your heart to use your skills and expertise to make a difference in the lives of others is an inspiration. 

To get in touch with Michael and the R6 Digital team, click here.

Sarah Moore

Media and Communications Administrator

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